Sun, 29 Jan 2023

Media reports say Amazon to resume advertising on Twitter

Robert Besser
07 Dec 2022, 21 GMT+10

SEATTLE, Washington: Amazon.com is planning to resume advertising on Twitter, pending some security tweaks to the company's ads platform, purchasing some $100 million worth of advertising per year, as reported by Platformer News.

The move follows an email sent by Twitter to advertising agencies last week, which offered advertisers incentives to increase their spending.

After Elon Musk's takeover prompted companies to pause their advertising, Twitter is aiming to rejuvenate its business.

According to Twitter, the offer is the "biggest advertiser incentive ever."

An email reviewed by Reuters indicated that American advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100 percent value add," with a cap of up to $1 million.

Bloomberg reported that in a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has "fully resumed" advertising.

Since Musk acquired Twitter, many companies, such as General Mills and luxury automaker Audi, paused advertising on Twitter, and in November, Musk said that the company had seen a "massive" drop in revenue.

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