Throughout its automotive journey,Hyundaihas focused largely on monocoque designs for their passenger cars. Ladder-frame cars from the brand have been rare, and the last such option was the Terracan, which has been discontinued. To take on popular American models, Hyundai is developing an all-new ladder frame platform. It will spawn a pickup, followed by an SUV. Lets check out more details on these developments.
Hyundai Boulder SUV concept Design and features
While the Hyundai Boulder concept has a distinct profile, some of the features appear to have a visual resemblance to the Ford Bronco. There are some hints of the Jeep Wrangler andLand Rover Defenderas well. However, the overall profile stays unique, with the Boulder creating its own distinctive flavour in the world of boxy off-roaders.
According to Hyundai, the Boulder concept is built on the brands Art of Steel design language. Key features include vertically-stacked, split headlights and a distinctive 12-hole grille with integrated LED lighting. The concept rides on massive 37-inch tires that stick out beyond the wide fenders.
Other key features include rear suicide doors, a power drop-down rear window and a dual-hinged side-opening tailgate. There is a dedicated roof rack with versatile storage, along with safari-style roof windows that offer expansive views of the outside world.
Interior and equipment
Inside, the Hyundai Boulder concept offers an exciting blend of vintage aesthetics and contemporary tech. Instead of a large touchscreen, as seen in most modern SUVs, the Boulder concept uses four mini displays. Other highlights include a neo-retro steering wheel, ambient lighting, a multi-layered dashboard with storage spaces, and a large gear selector.
Hyundai Boulder concept has dual-tone leatherette seats and a full-width display on the lower windscreen. The interior is designed with a focus on practical applications, as evident with the presence of various physical buttons and knobs. The elevated centre console creates a clear separation between the driver and passenger areas.
Made from US steel in the USA
Hyundais new pickup, based on the new ladder-frame platform and Boulder Concepts design, is planned for launch in 2030. It will be followed by an SUV version too. To enhance its competitiveness against popular American brands, Hyundai will develop the ladder-frame platform and associated vehicles entirely in the USA. Everything from design to engineering and production will be carried out in the US.
Also, all the steel to be used in these vehicles will be sourced locally. This approach could appeal to patriotic American drivers while also serving as an effective strategy to address tariff-related uncertainties. Hyundais upcoming ladder-frame pickup will take on rivals like the Toyota Tacoma, Ford Ranger and Chevrolet Colorado. The Boulder-linked SUV will compete with Ford Bronco, Jeep Wrangler and Toyota 4Runner.
